Design Case Studies
Other Projects
Amp'd
Collaborative app for sharing playlists, reviews and listening activity with friends.
Personal Project
User Research
Visual Design
Amp'd
Collaborative app for sharing playlists, reviews and listening activity with friends.
Personal Project
User Research
Visual Design
Time Frame
3 Months
Overview
For my UX Design class, I created Amp'd: a community-driven music app where users can share collaborative playlists, reviews, and listening activity with their friends. It was an exciting opportunity to take an idea from concept to completion, and I enjoyed every step of the design process.
Highlights
Extensively conducted generative and secondary research to gain an in-depth understanding of the target audience and to inform the development of product features.
Created key user flows that resulted in the creation of medium fidelity wireframes for user testing.
Designed a playful and enjoyable visual experience that meets the requirements of the iOS design guidelines and is accessible to all users.
Generative Research
I want to ask people questions about their music listening habits to better understand what they like and don't like so that I can make something that they would enjoy using. I want to know who they are and what everyday life is like for them so I can make something that fits their lives better.
Research Plan
Topic
Collaborative listening and social features within music streaming.
Background
This exploratory interview will support the development of an application that helps connect music listeners across platforms and provide a collaborative community for them.
Goals
This set of interviews aims to discover participant habits around music listening, learn about what social features they would like in a collaborative music listening application, and learn more about their mental model for music listening.
Methodology
This will be a 1:1 digital interview that lasts at most 15 minutes. The goal is to interview five people. Interviews will happen either on Zoom or face-to-face. Participants are selected to be a diverse group of people.
Participant Screening
Age range - 20-30
Must be using at least one music streaming service
Somewhat interested in listening to music
Sample Interview Questions
How much does music value in your life?
What music streaming services do you use?
What are some social features you like in the music app you use?
What social aspects would you like in music streaming apps?
Would you consider switching to a different streaming service if they did something unethical? What would be the most difficult obstacle for you to make the switch?
Do you have friends and family using different streaming services?
Would you like an app that helps connect you to those people that use different streaming services?
What are your thoughts on collaborative playlists?
What features you’d like to have in a cross-platform social music app?
Synthesizing interviews and finding common themes and patterns using Affinity Mapping
Secondary Research
I was browsing through TikTok and came across a video with over 75K likes that discussed how Spotify needs to be more social. I've included some screenshots of the comments, which I found to be quite interesting and valuable to my research.
User Flows
Medium-Fidelity Wireframes
User Testing
Visual Design
The recommendations and validations from the user testing were taken into consideration for the visual design stage
Personalize your Playlist Cover
Choose from unique artworks, upload your image, or search Unsplash to find the perfect cover.
Tell them how you feel
You can leave notes on songs when you add them. Other collaborators can leave a like or dislike on the songs you added.
share your opinion with your followers
Review albums and songs, and tell the people how that song made you feel.
Share your music taste
Share with the public what's your current anthem, favorite albums, artists, and genres.
See how you compare with others
View stats about who's adding the most songs and what are the most loved and disliked songs on the playlist.
Keep the conversation going
You can chat with others and tell them why you love or hate that song. You can also mention people in chat and call them out.
Prototype
Next Steps:
Coding the App (Work-in-Progress)
Takeaways:
• Tiktok can be a great resource for secondary research
• It can be hard for people to break away from their music-listening habits
• Most of the younger audience feels there is a lack of social features in their current streaming service
• People love to share the current music they are listening to with their friends and share their opinion online with the community. It gives them a sense of belonging when other people relate to their music preferences.
Time Frame
3 Months
Overview
For my UX Design class, I created Amp'd: a community-driven music app where users can share collaborative playlists, reviews, and listening activity with their friends. It was an exciting opportunity to take an idea from concept to completion, and I enjoyed every step of the design process.
Highlights
Extensively conducted generative and secondary research to gain an in-depth understanding of the target audience and to inform the development of product features.
Created key user flows that resulted in the creation of medium fidelity wireframes for user testing.
Designed a playful and enjoyable visual experience that meets the requirements of the iOS design guidelines and is accessible to all users.
Generative Research
I want to ask people questions about their music listening habits to better understand what they like and don't like so that I can make something that they would enjoy using. I want to know who they are and what everyday life is like for them so I can make something that fits their lives better.
Research Plan
Topic
Collaborative listening and social features within music streaming.
Background
This exploratory interview will support the development of an application that helps connect music listeners across platforms and provide a collaborative community for them.
Goals
This set of interviews aims to discover participant habits around music listening, learn about what social features they would like in a collaborative music listening application, and learn more about their mental model for music listening.
Methodology
This will be a 1:1 digital interview that lasts at most 15 minutes. The goal is to interview five people. Interviews will happen either on Zoom or face-to-face. Participants are selected to be a diverse group of people.
Participant Screening
Age range - 20-30
Must be using at least one music streaming service
Somewhat interested in listening to music
Sample Interview Questions
How much does music value in your life?
What music streaming services do you use?
What are some social features you like in the music app you use?
What social aspects would you like in music streaming apps?
Would you consider switching to a different streaming service if they did something unethical? What would be the most difficult obstacle for you to make the switch?
Do you have friends and family using different streaming services?
Would you like an app that helps connect you to those people that use different streaming services?
What are your thoughts on collaborative playlists?
What features you’d like to have in a cross-platform social music app?
Synthesizing interviews and finding common themes and patterns using Affinity Mapping
Secondary Research
I was browsing through TikTok and came across a video with over 75K likes that discussed how Spotify needs to be more social. I've included some screenshots of the comments, which I found to be quite interesting and valuable to my research.
User Flows
Medium-Fidelity Wireframes
User Testing
Visual Design
The recommendations and validations from the user testing were taken into consideration for the visual design stage
Personalize your Playlist Cover
Choose from unique artworks, upload your image, or search Unsplash to find the perfect cover.
Tell them how you feel
You can leave notes on songs when you add them. Other collaborators can leave a like or dislike on the songs you added.
share your opinion with your followers
Review albums and songs, and tell the people how that song made you feel.
Share your music taste
Share with the public what's your current anthem, favorite albums, artists, and genres.
See how you compare with others
View stats about who's adding the most songs and what are the most loved and disliked songs on the playlist.
Keep the conversation going
You can chat with others and tell them why you love or hate that song. You can also mention people in chat and call them out.
Prototype
Next Steps:
Coding the App (Work-in-Progress)
Takeaways:
• Tiktok can be a great resource for secondary research
• It can be hard for people to break away from their music-listening habits
• Most of the younger audience feels there is a lack of social features in their current streaming service
• People love to share the current music they are listening to with their friends and share their opinion online with the community. It gives them a sense of belonging when other people relate to their music preferences.
Amp'd