RBL Bank
Tailor-made credit card with bespoke benefits
Creating India's first credit card with customizable rewards
YOUnique card lets users choose how they would want to be rewarded for their purchases. They get to add as many benefits as they like to their card and pay only for what they choose. No unwanted offers and no hidden fees.
The Impact
Launch of India’s first credit card with customizable rewards for RBL Bank and one of the Top 5 best-selling credit cards for RBL in 2020-2021